Kojai – an app that combines travel, photos and music all in one!

Two posts ago i talked about a new app gaining popularity called thumb.it, and today i was feeling a little patriotic and wanted to promote a new app that’s made by Australian’s!

This new app is called Kojai, and it comes from a Perth located tech company!

Kojai allows users to create a virtual map when they travel, snapping photos in different locations and thus creating a virtual track of where they have been world-wide! Now I’ve heard about apps like this before but what makes this one even more special is that you can even share the song you were listening to when u took the photo! I haven’t heard of this being done before and i think it’s a brilliant idea. You not only build a visual diary of your travels but an audio diary too! I think this is a great way to capture amazing moments you experience when travelling and to share it with others, so that they can feel like they’re right there with you! This app is also a great way for businesses to get free promotion when they’re pictured in travelers snaps, and it’s also amazing promotion for the tourist industry of various countries!

Now the great the thing about this app is that its just been selected out of a huge amount of applicants to be exhibited at the Web Summit in Dublin this November! This is an event that aims to gain investor interest for the selected apps and has been a launch pad for various start-ups!

I hope Kojai does well at this Summit as it seems like a wonderful and useful app to have on the market!

Would any of you guys be interested in such an app? Do you agree that tourism industries and businesses benefit from this kind of free promotion?

WAVE: an iOS8 exclusive…..not really

Last week Apple’s new iOS8 update was delivered and what ensued, courtesy of the internet, was pretty hilarious (but also kind of dangerous)!

The following ad was circulated across various social platforms such as Twitter and Reddit:

Although this ad was completely fake, I can see how some people, overcome by the excitement of the new iOS update, were tricked into believe that the update really allowed apple users to charge there phone via there microwave…..

In my head i know that this is so silly and that everybody is aware that you are not meant to put objects other than food into a microwave but with the great leaps that technology has brought us in recent times, its understandable that some people may have fallen for this fake ad since it looks so real / professional / credible. But that is the magic of Photoshop!

What the importance of this latest hoax is, is that it teaches us something that many of us already know. Do not trust everything you see or hear on the internet. To find out product or branded information, go directly to the most reliable source for that kind of information – the company’s website!

After all, the thing about Twitter, Reddit, Facebook and other similar online platforms is that all of their content is user generated. An ordinary person can at any instance send out whatever information they want about a company that they are not at all connected to!

Basically, i just wanted to share this internet hoax with anyone who hadn’t seen it yet! Hopefully those of you who have seen it were not fooled and your phone did not end up looking like this:

Thumb.It ?

I was just looking at a list of the most popular emerging new social media platforms and one which really stood out to me was Thumb.it. 

Thumb.it  is a crowd sourcing platform where users can gather dozens of opinions from other users on anything they want! From what outfit to wear to whether they’d buy a new tech gadget that’s currently in the design phase, or whether the new layout for their dining room is appealing!

The reason Thumb.it is interesting to me is because it has huge potential to be used as a research or marketing tool for businesses. Businesses could use Thumb.it to drum up interest in a new product or service, or get feedback on marketing material, such as whether a proposed new company logo is appealing to users or not!

This is what the Thumb.it app looks like:

What do you guys think of this new app? Do you think businesses can make good use of it?

New Balance’s creative push for retail sales

A few posts ago i wrote about the rise of e-commerce and how some company’s have began to shut down their brick-and-mortar stores due to lack of sales. Here’s a refresher: https://vkayokay.wordpress.com/2014/08/14/the-rise-and-rise-of-e-commerce/

Well about two weeks ago, New Balance had a great idea for driving customers into their retail stores. They launched a new campaign that instead of focusing on increasing e-commerce sales, actually increased the foot traffic into 50 selected shoe stores across America. In these 50 selected stores, the new 880v4 running shoe was launched and it wasn’t available at any other outlets or online. To support this exclusive offer, New Balance made the in store experience something really special by allowing shoppers who show up at these stores to watch a live Q&A video promoting the new shoes. During the live broadcast, two New Balance executives addressed questions and other related topics on the brand and the shoe’s selling points. 

 

I think this campaign was a brilliant idea as it offered an exclusive product as well as an exclusive service with the accompanying live Q&A video shown in the stores. New Balance found a simple way to promote their own digital content in stores that they usually would have no creative input over and it was targeted at a group of people who showed up at the store by their own choice meaning that they were specifically there for this new shoe, and thus were most receptive to the branded information new balance was showcasing. They creatively brought digital content and traditional brick-and-mortar stores together and in doing so, offered a unique shopping experience where customers were given the exclusive opportunity to better understand the new product that they were there to purchase.

I definitely believe that more of these types of product launches will start happening with various brands and products! What do you guys think?